Discover Dogs breed stand redesigned for Crufts 2019

The ETT Breed Stand, which is used by the Club at Crufts and Discover Dogs events, has been redesigned by the Media Sub-Committee. Club members, Holly Valentine Nowell and Sarah Crossling, both experienced IT and Design professionals, have used the latest design principles and techniques to produce a stunning range of marketing materials.

These include:

  • A new tri-fold brochure about the breed
  • 3m x 2m wall banner
  • Roller banner
  • 9 hanging vinyl banners
  •  Business cards
  • Bunting
  • Stickers

The stand, which will be formally launched at Crufts 2019, represents a huge step forward for the club in how it publicises the breed.

Holly and Sarah have committed a huge amount of time, at no cost, over the last year to make sure the club’s promotional materials are of the highest quality.

The printing costs of the new stand materials have also been financed in large part by donations from club members. Steve Inch

Media Sub-Committee Lead, English Toy Terrier (Black & Tan) Club

Discover Dogs is an important event for the breed, giving the public a rare opportunity to discover and meet an English Toy Terrier for the first time.

The breed stand redesign was high on the agenda for the Media Sub-Committee and made possible through club funding and generous donations from club members. 


Sarah and I set out to design impactful and striking new print materials with a view to catching eyes and drawing the public in to learn more, building upon the great work of club members before us.

Our challenge was to keep it minimal. Kim Ross, Discover Dogs Co-Ordinator, advised us that very few people read the information we currently display, so we opted for large, high quality prints, carefully selected from hundreds of images to best represent all aspects of the breed.

It’s a work in progress that we hope to develop further in the future. The Media Sub-Committee have plans to screen video content at future Discover Dogs… Watch this space! 

Visit the dedicated team of Discover Dogs volunteers and their ETTs:

Thursday 7th – Sunday 10th March 2019 at stand TY11

We welcome your feedback. Holly Nowell

Media Sub-Committee, English Toy Terrier (Black & Tan) Club

Special thanks  

Graeme Dixon, Steve Inch and Barb Wiles for your generous donations to the English Toy Terrier (Black & Tan) Club’s Media Sub-committee.

Kim Ross, Discover Dogs Co-ordinator & Ryan Ross, Junior Sub-Committee, for dedicating your time to managing our breed stand and ensuring the smooth running of educational events.

And to our Discover Dogs volunteers and their ETTs for their dedication and support.

Visit us at Discover Dogs stand TY11

Thursday 7th March – Sunday 10th March 2019

Crufts, NEC Birmingham